This week, we’re taking the copy from the above-the-fold areas on two prominent brands’ home pages and pitting them against each other.
Harry’s was co-founded by Jeff Raider, who also co-founded the company that made everyone want to wear glasses, Warby Parker. As the company website says:
Harry’s was built out of respect for quality craftsmanship, simple design, modern convenience and most importantly for guys who know they shouldn’t have to overpay for a great shave.
As Dollar Shave Club Founder and CEO Mike Dubin recently told Tim Paige on the excellent ConversionCast Podcast, Dollar Shave Club was founded to “[solve] a really big problem for guys, which is that razors are overpriced and the experience of buying them in the store is really frustrating.”
While their missions may sound pretty similar, there are big differences that will become apparent as we get into this showdown. Continue reading…