The Genius of LaVar Ball Is Missing from the Big Baller Brand Website

The Genius of LaVar Ball Is Missing from the Big Baller Brand Website

You don’t have to be a basketball fan to recognize this man:

LaVar Ball

That’s LaVar Ball, the guy who, over the past year, said he could beat Michael Jordan one-on-one, demanded a $3 billion shoe deal from Nike and Adidas for his son Lonzo (a rookie just drafted by the Los Angeles Lakers), and a variety of other ridiculous things that have made him irresistible to media outlets like ESPN.

He’s used that coverage for one purpose: promoting Big Baller Brand, the apparel company he launched last year, and the $495 signature Lonzo Ball shoe they just released.

Most people have found the constant coverage annoying, but there are plenty out there who think LaVar’s ability to capture attention makes him a genius marketer.

So I was surprised when I went to the Big Baller Brand website (the one place where you can buy the products he’s promoting) and discovered it was…decidedly not genius. In fact, it’s making a ton of the mistakes I see so many early stage businesses making every single day.

I dissected the site page by page and created a visual breakdown that takes you on a guided tour of the biggest mistakes (and how to fix them) below.

While there might be a dash of schadenfreude here, the main purpose is to show you super common copywriting and design mistakes so you can make sure you’re not making them too. 🙂

Let’s dive in!

Tip: If you’re on mobile, turn your phone to landscape for the best experience!

So, what do you think of the Big Baller Brand website? Anything you saw that I overlooked? Leave a comment below and let me know!

Want Better Copy? Get the Free Copy Generator!

Want Better Copy? Get the Free Copy Generator!

Become a Copygrad member for free and I'll send you the Home Page Copy Generator, a simple tool that will walk you through creating or optimizing your home page copy in the next 10 minutes. You'll also get 2-3 new blog posts sent right to your inbox every month.

You're in! Check your email for the copy generator.

  • Chase Thompson

    Awesome breakdown. It would seem they’re getting a decent amount of the marketing/branding right. However, it would do them to seal up these holes in their bucket before pouring more in. (Also, love the Spurs jersey. 🙂 )

    • Thanks, Chase! I think a month or so ago he said in an interview that they’d sold 400-500 pairs of Zo2’s so far…which seemed shockingly low to me given the amount of press they’ve gotten. Granted, $495 for an unproven player’s shoe is crazy steep, but I definitely think the site has cost them some sales.

      Glad you liked the jersey. I know Lonzo’s a Laker, but I couldn’t betray my Spurs! 🙂