Sales Page Breakdown: How the Founder of Android Is Marketing His “Anti-iPhone”

Sales Page Breakdown: How the Founder of Android Is Marketing His “Anti-iPhone”

A few weeks ago, a huge announcement hit the tech world—Andy Rubin, the guy who created the Android operating system, was launching an all-new company that aims to be “the first great gadget maker since Apple,” as Wired described it. The company is called Essential Products, and its first product immediately grabbed headlines: a $699 smartphone called […]

Brand Repositioning: How MailChimp Is Evolving to Dominate a Larger Market

Brand Repositioning: How MailChimp Is Evolving to Dominate a Larger Market

On paper, MailChimp shouldn’t be a sexy company. They’ve never raised venture capital. They’re based in Atlanta, a world away from Silicon Valley. Oh yeah, and their company helps businesses use everyone’s favorite marketing channel to hate—email. But with 14 million customers, $400 million in revenue in 2016, and an intoxicating brand that gives even […]

The Graph of Business Agony and Ecstasy (or How to Optimize Things That Matter)

The Graph of Business Agony and Ecstasy (or How to Optimize Things That Matter)

When you work on lots of email marketing projects, you have a special relationship with your inbox. By that, I mean I read pretty much every marketing email I get—even the bad ones. (Sometimes you can learn a thing or two from them!) But it’s always a little disconcerting when you get a not-so-great email […]

Stop Letting Marketing Tactics Poison Your Brand

Stop Letting Marketing Tactics Poison Your Brand

If businesses were being honest, most of them would have to admit they have no idea what their brand is. They fail what Seth Godin calls the brand formula, which I think is a clever model for thinking about what makes a company unique, and how powerful their relationship with consumers is: [Prediction of what to […]

Amazon Is Killing List Prices. Should You?

Amazon Is Killing List Prices. Should You?

Last week, the New York Times reported that Amazon is “quietly eliminating list prices.”  You know, these things: One analysis showed they’ve been removed from around 70% of Amazon products, up from 29% in May. Why is this important? Well, those higher list prices are usually listed and crossed out to let you know you’re […]

The Overlooked Truth About Writing Great Headlines

The Overlooked Truth About Writing Great Headlines

“Hey, what do you think of this headline?” I hear that question from fellow copywriters and marketers almost every day. And it’s enough to make me scream. Why? Because, without context, “headline” could mean any of the following: Blog post title Email subject line Facebook ad headline Sales page headline Opt-in page headline Home page headline […]

How to Create a Cult-Like Customer Following by Writing Copy That Delights

How to Create a Cult-Like Customer Following by Writing Copy That Delights

NOTE: I’m trying something new with this post. I’ve created an invite-only swipe file full of the examples of delightful copy I share in this post. I’m going to continue updating it with every example I find beyond this post, and I’m inviting you to do the same. Just click here to get your instant invite […]

Stop Paying Attention to Split Test Results

Click the arrow to see the transcript for this video:   I’d love to know what you think about this Slack split test. What are some things you see that I missed? What do you think they’re after with this test? Leave a comment below and let me know.

Copywriting Faceoff: Cards Against Humanity Vs. Exploding Kittens

Copywriting Faceoff: Cards Against Humanity Vs. Exploding Kittens

I often find that one of the best ways to find copywriting inspiration is to check out what successful companies with raving fans are doing. What can make things even more interesting is to compare one such company’s copy to a competing company’s. There’s often a lot that can be learned from the differences in how […]

The 5-Question Formula for Standout Home Page Copy That Converts

The 5-Question Formula for Standout Home Page Copy That Converts

Recently, I gave away five free copywriting and conversion consultations to the fine folks on the Copygrad email list. Each call lasted 30 minutes, and we worked on optimizing one web page of their choice. Overwhelmingly, the page most people wanted help on was their home page. And, overwhelmingly, those pages needed improvement. This wasn’t […]