Hey! I’m Will Hoekenga, the guy writing all this stuff.
And yes—I do work with companies eager to improve their copy and create more customers.
The services people hire me for usually fall into one of three categories:
Comprehensive Copy Audits
“I wish someone could tell me if this copy ‘works’ or not…”
If you’ve ever found yourself saying something like that, there’s a reason: evaluating your own copy—or the copy someone else has written for you—is tough.
Instead of publishing, praying, and waiting to see how the market reacts, let me review it and hand you an in-depth analysis that gives you every step you can take to improve your copy and convert more customers.
If you need copy written from scratch or want to optimize something you suspect could be bringing in more leads or sales, I’m available for larger projects as well.
I don’t just “wordsmith” (that word makes me want to 🤢) something that sounds nice, send you a Google doc, and peace out. Instead, here’s what I do:
Learn everything possible about your customers, product, and market—I’m a bit fanatical (in a good way 😁) about this process because I believe customer discovery is one of the biggest keys to unlocking the copy that’s going to instantly click with your best prospects.
Deliver copy that’s built to convert more customers, properly position what you’re selling, and serve as a trustworthy extension of the brand you're building.
Work with you (or your team) to properly measure the copy’s effectiveness—so you’ll have proof of ROI. It’s my goal to make any project we work on one of the best business decisions you’ve ever made.