There’s been something about the way Apple is promoting its new smart speaker, HomePod, that I can’t quite put my finger on. Tim Cook set the tone for how they would promote the device back when he introduced it in 2017. He started by reminding everyone how much Apple truly has revolutionized our relationship with […]
January 11, 2018 by 4 Comments
How Patagonia Solved a Hated Ecommerce Problem with Great UX
If you buy clothes online, you’re probably used to the dread that gathers in the pit of your stomach when you see this section of the page: Which size am I again? Do their jackets run big or small? Ugh, I don’t want to have to return this. These are the thoughts that plague the […]
August 17, 2017 by Leave a Comment
5 Rules That Make Writing About Your Own Product Easier
The other day I saw a tweet that instantly made me want to check out a product: Specifically, the part that says “getting random Kindle highlights each day.” That sounded awesome! But what I found on the page he linked to confused me: “Don’t let your Kindle highlights disappear.” When I read that headline, I […]
July 31, 2017 by 4 Comments
Breaking Down BuzzFeed’s Tasty One Top Sales Page
Unpopular opinion alert: I think BuzzFeed is a really smart company. Yes, the company that built its reputation on listicles, clickbait headlines, and annoying viral quizzes. Oh, and those overhead cooking videos you get sucked into watching on Facebook once a week (admit it!): I’m talking about their video series called Tasty, which racked up 1.1 […]
July 18, 2017 by 2 Comments
The Genius of LaVar Ball Is Missing from the Big Baller Brand Website
You don’t have to be a basketball fan to recognize this man: That’s LaVar Ball, the guy who, over the past year, said he could beat Michael Jordan one-on-one, demanded a $3 billion shoe deal from Nike and Adidas for his son Lonzo (a rookie just drafted by the Los Angeles Lakers), and a variety of […]
June 21, 2017 by 16 Comments
Sales Page Breakdown: How the Founder of Android Is Marketing His “Anti-iPhone”
A few weeks ago, a huge announcement hit the tech world—Andy Rubin, the guy who created the Android operating system, was launching an all-new company that aims to be “the first great gadget maker since Apple,” as Wired described it. The company is called Essential Products, and its first product immediately grabbed headlines: a $699 smartphone called […]