Mention the words “Trader Joe’s” around the right person and you’re likely to encounter the definition of a rabid fan. To you, it may just be a grocery store. To them? It’s a part of who they are as a person. Shopping is of secondary importance when one visits Trader Joe’s. The real reason is […]

Seth Godin is known for many things—marketing wizardry, paradigm-shifting books, standing ovation-inducing speech presentations, brief yet profound blog posts, impeccably smooth head, recipient of endless praise, etc. But there’s one thing I’ve never heard anyone praise him for—sales copy. It makes sense. I mean how often does Seth Godin write sales copy for anything anymore? […]